Where color pops, creativity shines, and every kid gets to carry their own little moment of magic. Jelly Jam isn’t just a bag, it’s a vibe. Designed with soft, squishy silicone and playful cassette tape details, each piece is a nod to the golden era of real music, the ‘90s.

This isn’t just fun fashion, it’s a cultural keepsake, inspired by the sounds, style, and spirit of the past. It’s made to be loved now, and passed down to the next generation as a piece of history wrapped in style. 
Cute. Collectible. Completely iconic.
Jelly Jam — because legends never go out of style.